Dutch Days 2013 Shanghai

Annual public festival

Category: International Fairs
Year: 2013
Location: Shanghai, China

Concept & design:
Totems Shanghai

After last year’s success, a tradition is born: the Dutch Days are back in Shanghai (video). Initiated by the Netherlands Consulate General in Shanghai, the Dutch Days showcase the best of what the Netherlands has to offer, giving the Shanghai public the opportunity to meet the Dutch. 

The event offers the experience of a typical, happy celebration in the Netherlands to the Chinese public. The event as well as the design was a great success, with more than 300.000 visitors within two days. After designing the indoor location for the Dutch Days in 2012, this time Totems was asked to also design the outdoor location in Central Jing’an Park